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Marketing Tourism, Hospitality and Leisure in Europe (Series in Tourism & Hospitality Management), by Susan Horner, John Swarbrooke
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This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.
- Published on: 1996-08
- Original language: English
- Number of items: 5
- Binding: Paperback
- 736 pages
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