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The Content Analysis Guidebook, by Kimberly A. Neuendorf
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Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.
- Sales Rank: #552019 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2001-12-13
- Released on: 2001-12-13
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .73" w x 7.00" l, 1.24 pounds
- Binding: Paperback
- 320 pages
- Used Book in Good Condition
Review
"This is a sorely-needed book that gives an understandable introduction to one of the most important methods of communication research to students and scholars alike."
(Marshall Scott Poole)"Neuendorf's writing is both appropriate and accessible, a rare accomplishment in a book on research methods. Neuendorf provides a sophisticated yet readily comprehensible treatment of content analysis."
(William Evans)“Skimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book.” (Communications: The European Journal of Communication Research 2003-09-15)
About the Author
Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country’s top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.
Most helpful customer reviews
0 of 1 people found the following review helpful.
A great basic primer on content analysis
By Eric Rivedal
This book was very helpful to me getting a jump start on content analysis. It has all the basic concepts and is wonderfully concise and clear.
12 of 12 people found the following review helpful.
Now I fully understand Content Analysis!
By A Customer
Finally, a book comes along that makes the method of Content Analysis clear! The book fully explains the purposes and methods of Content Analysis, and in a simple and friendly manner. When I began reading through this text, I knew very little about Content Analysis, but upon completion of the text, I know that I can analyze any content I desire. This book makes it clear that Content Analysis knows no boundaries. One can analyze anything from films to music, or from literatture to billboards. This book not only can inspire the reader to try his or her own Content Analysis study, but it gives he or she all the tools that needed to bring the analysis to a satisfying conclusion.
And, for those out there, like me, who are intimidated by statistics and the analysis of these numbers, this book explains the statistics in an effective and (thankfully) easy-to-follow manner. For instance, I now actually understand what Scott's Pi is telling me, as well as Cohen's Kappa, and that's just the tip of the iceberg. Thank you for finally writing a methods book that does not overwhelm the reader and thank you for the helpful website that accompanies the book, for it is a wonderful online companion to the text.
15 of 16 people found the following review helpful.
Conent Analysis Made Simple!!!
By Tim
As a graduate student, I was searching for just the right methodology to analize an amorphous amount of text. A colleague turned me on to content analysis. I investigated several "expert" texts by Krippendorf et al. and nearly lost my mind sorting through a maze of theory and babble. After an internet search I located Neuendorf's Content Analysis Guidebook. Simply put, this book was an answer to my prayers! Neuendorf writes in a style that is very friendly to the average reader. It is complex enough to stimulate inquiry yet simple enough not to have to read the same chapter ten times! Neuendorf presents readers with a true "guidebook"; a map to not only understanding the history and value of content analysis, but several different paths to acheiving a particular research objective. I see this book as a great tool for undergraduate and graduate students as well as those who have a need or desire to conduct content analysis research. Thank you Kim Neuendorf....GREAT BOOK!!!
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